Productions
Chase ink
Second Child Graphics and Retouching teams jointly made the art and mechanicals for an OOH progressive concept: The Ripple. The concept was executed with imagery that evolved as enough bites were taken out of the Ripple so the Chase Ink card beneath it was revealed across a span of six weeks.
Production for this well-rounded campaign included deliverables for print ads, print OOH as well as digital display banners.
Essentia
With our team of Production Artists and Quality Control Specialists, we fulfilled a print and digital OOH media buy for Essentia’s fresh new look, “It might as well be you” campaign.
Facebook Stories
As part of a smaller print media buy, the Graphics Studio team made single and double-page spreads focused on the possibilities for marketers using Facebook Stories. Working jointly with the Retouching team, we established the look of the devices and fulfilled the UI’s within the devices to be product accurate.
IHOP
In promotion of fall menu items, IHOP partnered with Kingston, New York-based Keegan Ales to create a microbrew flavored with pumpkin pancakes and maple syrup.
The Graphics Studio team was tasked with a two-piece deliverable, in which we printed and adhered bottle labels within our in-house print fabrication studio and built print mechanicals for the beer carrier as well as the bottle caps to be distributed in market for a limited time.
Harley-Davidson
In collaboration with the agency Creatives, Copy Editing team and in-house Retouching team, the Graphics team made a 60-page book containing informational specs for motorcycles in the 2020 fleet for Harley-Davidson. The project had a turn around lead time of about 2-weeks which resulted in about 300K copies distributed in dealerships nationwide.
jetblue
Presenting a new non-stop flight from NYC to London, highlighting new features and services within JetBlue aircrafts. I produced print OOH, banners and social posts utilizing 3D typographic illustration in combination with photography for both UK and US markets.
New York Times
As part of the inaugural project with the New York Times with an outside agency, the Graphics Studio team worked directly with Agency Creatives and the Copy Editing team to produce a single-page insert for the NYT Sunday paper as well as over 50+ animated digital out-of-home mechanicals placed around New York City.
OnePlus
As part of the launch of the OnePlus device, in co-release with multiple videos, my team helped create double-page newsprint mechanicals as part of a teaser launch of the device.
